Expert-level trade marketing, category strategy, and sales support for emerging better-for-you CPG brands — without the overhead of a full-time hire.
Identify competitive insights, trend mapping, and growth opportunities.
Optimize quality tiers, align promotion calendars with renovation and innovation, and track impact with a clear roadmap.
Navigate retail shifts and consumer behavior to re-route strategic positioning.
Empower your team to lead with clarity, confidence, and conviction. Map out a clear strategy to fast-track your top performers.
No six-month ramp-up. No bloated retainers. We move fast because emerging brands can't afford to wait.
We start with a full audit of your current trade strategy, spend, and retailer relationships. You get a clear picture of what's working and what's bleeding money.
We build a focused, ROI-driven plan aligned to your retailers' calendars, your margin structure, and your growth targets — not a generic playbook.
We work alongside your team and brokers to execute promotions, prep buyer meetings, and hit velocity targets — with accountability at every step.
Every promotion gets a post-event debrief. We track lift, ROI, and velocity trends so the plan gets sharper with every cycle.
We work best with founders and operators who are serious about retail — and serious about not wasting trade dollars getting there.
$1M–$20M NSV brands in natural, conventional, or club channels that need expert trade support without a full-time budget.
Mission-driven founders building clean-label, functional, or BFY products who want their trade strategy to match their brand ambition.
Marketing and sales teams that need external trade expertise to upskill, fill gaps, or accelerate a key retailer push.
"Most emerging brands promote more than they should and measure less than they must. We fix both."
A 30-minute discovery call is free and always worth it. We'll tell you exactly where we can help — and where you might not need us yet.
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